Strategy. Leadership. Experiences. Results.

Business Objective

Support efficient enterprise distribution and fulfillment operations while identifying opportunities to simplify processes, reduce unnecessary costs, and improve service to internal business partners and the Farmers agency force.

My Role

As Distribution Manager, I led warehouse, inventory, shipping, and fulfillment operations while overseeing 11 direct reports and an organization of more than 20 employees. My responsibilities included people leadership, budgets, inventory management, operational planning, business continuity, and continuous improvement.

Scale & Complexity

The operation supported the storage and distribution of marketing, sales, and business materials used throughout the organization and agency force, requiring coordination across multiple business partners, inventory needs, service expectations, and competing priorities.

Execution

Applied Lean principles to identify inefficiencies and improve workflows while partnering across the organization on broader cost-reduction opportunities. During an enterprise initiative reviewing Farmers' portfolio of sales and marketing materials, my team helped identify redundant and outdated materials housed within our operation and opportunities to simplify the portfolio.

Business Objective

Help translate new business programs, strategies, and Farmers Brand initiatives into communications and experiences that enabled the agency force to understand what was changing, why it mattered, and how to put new priorities into action.

My Role

After transitioning from operations into Home Office Sales Support, I partnered with sales leadership, agents, marketing teams, executives, and other business partners to support the rollout of agency-facing programs and initiatives.

Scale & Complexity

The work reached a geographically dispersed agency organization and required coordination across sales leadership, marketing, communications, vendors, program owners, and field stakeholders.

Execution

Led and supported Business Roadshows that brought company initiatives directly to the field, helping turn enterprise strategy into accessible, actionable information. I also played a leading role in the rollout and transformation of the Profitable Growth Bonus, a new annual bonus program for Farmers agents, coordinating communications and implementation support.

Business Objective

Create meaningful recognition programs that celebrated agency achievement, reinforced performance, honored career milestones, and demonstrated Farmers' appreciation for its agency force.

My Role

Owned Farmers' agent incentive awards and recognition portfolio, separate from the premier incentive conferences. My responsibilities included production-based agent awards, the Agent Service Award program, special one-time recognition initiatives, program strategy, fulfillment, and ownership of the relationship with our awards vendor.

Scale & Complexity

The portfolio included multiple recognition programs with different qualification criteria, award selections, communications, fulfillment requirements, vendor dependencies, and annual program cycles.

Execution

Oversaw the redesign of the Agent Award Catalog and Service Award program while managing ongoing recognition and special business requests. I also led a competitive vendor RFP focused on improving service, program value, and financial efficiency.

Business Objective

Reward and motivate Farmers' highest-performing agents while creating experiences that combined recognition and memorable destinations with meaningful business strategy, executive engagement, and connection to the organization.

My Role

Led the strategy and execution of Farmers' premier qualification-based incentive conference portfolio—Presidents Council, Championship, and Topper Club—partnering with executives, sales leadership, internal teams, hotels, destination partners, production companies, travel partners, and external vendors.

Scale & Complexity

The portfolio ranged from approximately 165 annual qualifiers at Presidents Council to more than 1,000 annual qualifiers at Topper Club, supported by multimillion-dollar annual program budgets and multiple conference destinations.

Execution

Managed programs from strategy through onsite execution, including business content, executive engagement, participant communications, recognition, destination experiences, hotels, production, gifting, travel, activities, vendors, budgets, and attendee experience.

Business Objective

Create an annual leadership forum that aligned organizational and field leadership around Farmers' strategy, priorities, and business focus for the coming year.

My Role

Led and supported the planning and execution of Farmers' annual Leadership Conference, working across executive leadership, business partners, sales organizations, production teams, vendors, and District Managers responsible for supporting the success of Farmers agents.

Scale & Complexity

Approximately 400–500 attendees, bringing together leaders from across the organization and field distribution. Unlike incentive conferences, this program was intentionally content-intensive and centered primarily on business strategy and leadership alignment.

Execution

Developed and coordinated an integrated conference experience incorporating executive general sessions, strategic business content, breakout sessions and workshops, business expos, communications, production, logistics, and limited networking and team-building experiences.

Business Objective

Deliver strategic, consistent experiences across an increasingly diverse portfolio of enterprise, field-facing, industry, leadership, incentive, expo, and business events—each serving different audiences and objectives.

My Role

As a Marketing Consultant II on the Corporate Events team, my responsibilities expanded beyond the incentive programs where much of my events career began. I worked across multiple programs simultaneously, partnering with business leaders, agents, internal teams, industry organizations, hotels, production partners, exhibitors, sponsors, and vendors.

Scale & Complexity

The portfolio included incentive conferences, agent-led field conferences, leadership programs, internal business meetings, expos and trade shows, industry events, and programs supporting other parts of the Farmers organization.

Execution

Took full ownership of Farmers' Million Dollar Round Table (MDRT) planning while expanding my work in expos, trade shows, vendor participation, and sponsorship strategy. I also supported Foremost Insurance leadership and incentive events and frequently managed multiple major programs simultaneously.